GOODBIKES SOCIAL IMPACT CAMPAIGN

Social Design GOODBIKES SOCIAL IMPACT CAMPAIGN by Yana Okoliyska Goodbikes is a social impact campaign that turns tourism into community support in Swakopmund, Namibia. Visitors buy bicycles at special rates, use the bicycles during their stay, and donate them before leaving. Donated bicycles are repaired by local repair shops and given to residents who need transport for work, education and daily services. The campaign is run with local businesses and the municipality. The visual identity uses bold, minimal graphics applied to posters, flyers, stickers, metal bike plates, coasters and digital content.