Wanjin Azalea Brand Event Promotion

Advertising, Marketing and Communication Design Wanjin Azalea Brand Event Promotion by New Taipei City Government Wanjin Azalea is a brand event promotion campaign for a spring flower festival in northern Taiwan. The 2025 edition, themed Let's Go Bloom, spanned three parks in Jinshan and Wanli, covering 30 hectares with about 100,000 plants. Jinshan hosted a flower art greenhouse with 22 rare azalea varieties, large art installations and a design contest. Wanli featured a floral bridge, a Zen garden and a flower corridor planted with 23,000 azaleas. Evening light shows, markets, workshops and guided tours supported local farming and tourism.