94Hilook CIS Design

Graphics, Illustration and Visual Communication Design 94Hilook CIS Design by Eason Liu and Elvis Ku 94HiLook is a corporate identity system created for a hybrid store that combines a curated supermarket, a yakiniku restaurant and a coffee bar. The logo merges bull horns, a fish tail and the numeral 94 to represent the selection of products from land and sea. The red and black palette is inspired by Japanese lacquerware, with gold, blue and light gray as supporting colors. The design refers to the artisan spirit of Tsukiji Market in Tokyo. Modular layout rules apply the identity to signage, packaging, the storefront facade and social media.