PatchU Branding and Character IP Project

Graphics, Illustration and Visual Communication Design PatchU Branding and Character IP Project by ChungSheng Chen PatchU is a branding and character design project that turns leftover bedding fabrics into plush toys and lifestyle accessories. The fabrics are sorted by size, texture and tone, then sewn into simple companion figures using flexible patterns. Visible stitching and patchwork are kept as part of the brand identity, so each piece differs slightly from the next. Packaging and illustration explain the origin of the materials. The aim is to give surplus textiles new value and a warm place in everyday life.