Advertising, Marketing and Communication Design Sunday Park Corporate Identity by Yian Xiang Sunday Park Corporate Identity is a structured visual system developed for the contemporary pet lifestyle sector. The design establishes a modular framework based on disciplined typography, calibrated color relationships, and scalable grid logic. By moderating visual warmth with formal restraint, the system avoids decorative excess while maintaining accessibility. Its adaptable architecture supports consistent implementation across packaging, print, and digital environments, ensuring clarity and long-term brand coherence.