Lao Huotang Brand Identity

Graphics, Illustration and Visual Communication Design Lao Huotang Brand Identity by BI-CHENG ZHONG Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials.