Sprout Baby food brand

Packaging Design Sprout Baby food brand by Springetts Brand Design A brand idea seeking to break new ground in the baby food category by the introducing a fresh chilled range of part-prepared baby food, similar to formats available for adults. This would allow mums to make their ‘own’ baby food easily and quickly. The concept name is intended to convey the integrity of the ingredients and how the right food is key to healthy development. The creative execution is a playful, literal expression of ‘you are what you eat’ - presenting your baby as happy and healthy with the help of the best ingredients.