I-Cube Water Packaging

Hakan Gürsu

Packaging Design I-Cube Water Packaging by Hakan Gürsu In order to promote the use of SASA Polyester’s new, BPA-free plastic material, the I-Cube water bottle is designed to replace traditional polycarbonate and glass water packages. Combining an innovative and hygienic material with a lightweight and compact design, the bottle aims for increased convenience of the user. Employing a supercircle profile, I-Cube saves space and energy by carrying more water in the same base area than the cylindrical bottles. Design presents a sustainable solution by eliminating the labels with adhesives through the use of recyclable carrying sleeve.


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