Silver Salt Corporate Identity

Lesser Fullness Design

Graphics, Illustration and Visual Communication Design Silver Salt Corporate Identity by Lesser Fullness Design Silver Salt is a brand identification project, which accomplished by Lesser Fullness Design in March 2015. The designer was assigned the task of two missions: creating a name for a photography studio and visualizing the concept of the name. The name, Silver Salt, came up with a light-sensitive chemical applied in photographic film, which satisfied the analog atmosphere the client wished to present. Since photos can build bridges among light and darkness, the past and the future, the designer formed the logo with two s letters as the s hook of necklaces to visualize the idea of connection.


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