Innovator Branding Tool

Graphics, Illustration and Visual Communication Design Innovator Branding Tool by Taiki Kato This brand (Pan To Kome) was created to connect Europe and Japan by promoting Japanese crafts and craftsmen to people of Europe. I incorporated the brand concept "to connect" using the symbol "plus" in a graphical way, binding "Pan" (Europe, meaning bread) and "Kome" (Japan, meaning rice). Instead of making the users read the letters, I came up with a motif that simply portrays the message. The outside frame describes a dish, which also expresses the concept; a platform that connects people.