Bomapp Brand Identity Design

Graphics, Illustration and Visual Communication Design Bomapp Brand Identity Design by Taiyoon Lee Bomapp is a brand identity design created for an insurance technology company. The name Bomapp combines boheom, the Korean word for insurance, with the word map. The symbol, the motif graphics and the overall design convey the idea of embrace, which strengthens the brand identity. The logotype includes the letter B, drawn to reflect the golden ratio. The precise geometry is used to express trust and professionalism, the core values of the insurance industry. The logo appears in a single color, blue or white, depending on the background.