ንድፊ ፍጻመን ኩነትን Lays Signature Food ብ PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.
ተዓዋታይ ሽልማት ወርቂ A' Design Award
Lays Signature Food ብ PepsiCo Design and Innovation፣ ኣብ ውድድር A' ሽልማት ንድፊ ፍጻመን ኩነትን ኣዝዩ ዝኸበረ ተዓዋታይ እዩ. Lays Signature Food ኣብ 2021 ሽልማት ወርቂ A' Design Award ረኺቡ፣ ኣብ Design Magazine ድማ ምስ ካልኦት ኣቓልቦ ዝስሕቡ ንድፍታት ይቐርብ. ዝርዝር እቲ ፕሮጀክት ተመልከቱ፣ ካልኦት ስራሓት PepsiCo Design and Innovation ድማ ኣለልዩ፣ ንድፊ Lays Signature Food ካብ ተወዳደርቱ እንታይ ከም ዘፍልዮ ተመልከቱ.
ብዛዕባ Lays Signature
ንድፊ ፍጻመን ኩነትን Lays Signature Food ብ PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford. Lays Signature ኣብ A' Design Award & Competition ካብቶም ዝለዓሉ ደረጃታት ኣፍልጦ ሓደ ዝኾነ ሽልማት ረኺቡ፦ ወርቂ A' Design Award. ወርቂ A' Design Award ዝረኸቡ ንድፍታት ድልዱላትን ኦሪጂናላውያንን ንድፍታት ምስ ብሉጽ ሞያዊ ውጥን የዋህዱ፣ ኣብ ምድቦም ድማ ፍሉያት ስራሓት ኮይኖም ብሰፊሕ ጉጅለ ዳያኑ ይምረጹ. እዚ ምርጫ ድሕሪ ፍትሓዊ፣ ቅኑዕ፣ ኣብ ብቕዓት ዝተመርኮሰን ዘይሻራዊ ኣካዳሚያዊ ገምጋም ይካየድ፣ ኣብዚ መስርሕ ዝተሓጽዩ ንድፍታት ኣቐዲሞም ብዝተወሰኑን ንህዝቢ ክፉታት ብዝኾኑን መዐቀኒታት ገምጋም፣ ብኣገባብ መንነት ፈጣሪ ዝተሰወረሉ ግምገማ መዛኑ ድምጺ ይወሃቦም.
ተወሰኽቲ ንድፍታት PepsiCo Design and Innovation
ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Pepsi Smart Can Beverage ብ PepsiCo Design and Innovation
ተወሳኺ ኣብ ምድብ ንድፊ ፍጻመን ኩነትን
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ንድፊ ፍጻመን ኩነትን Feel the Vineyard Exhibition ብ Kelvin Chan








