The Kaobei Cultural Promotion Cup
Yen Chang Chen
广告、营销与传播设计 The Kaobei Cultural Promotion Cup 由 Yen Chang Chen The Kaobei Cup is a ceramic design that transforms everyday vernacular expressions into tangible objects for communication and interaction. Inspired by daily conversations and digital culture, it converts commonly spoken phrases into visual forms that enable emotional expression and social connection. Beyond its function as a cup, it acts as a cultural interface, turning language into a shared and interactive experience across physical and social contexts. It creates a repeatable system that can expand across different languages and cultural contexts, enhancing its scalability and impact.
A' Design Award 金奖 获奖作品
The Kaobei Cultural Promotion Cup 由 Yen Chang Chen 创作，是 A' 广告、营销与传播设计奖 的备受赞誉的获奖作品。The Kaobei Cultural Promotion Cup 于 2026 荣获 A' Design Award 金奖，与其他出色设计一同在 Design Magazine 展示。深入了解项目细节，发现 Yen Chang Chen 的其他作品，了解 The Kaobei Cultural Promotion Cup 为何能在众多参赛设计中脱颖而出。
关于 The Kaobei
广告、营销与传播设计 The Kaobei Cultural Promotion Cup 由 Yen Chang Chen The Kaobei Cup is a ceramic design that transforms everyday vernacular expressions into tangible objects for communication and interaction. Inspired by daily conversations and digital culture, it converts commonly spoken phrases into visual forms that enable emotional expression and social connection. Beyond its function as a cup, it acts as a cultural interface, turning language into a shared and interactive experience across physical and social contexts. It creates a repeatable system that can expand across different languages and cultural contexts, enhancing its scalability and impact. The Kaobei 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创构想与出色的技术造诣融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。
