Buddy Brand Identity
Pilotfisch GmbH & Co. KG
廣告設計 Buddy Brand Identity 作者： Pilotfisch GmbH & Co. KG Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign.
A' Design Award 銀獎得獎作品
由Pilotfisch GmbH & Co. KG創作嘅Buddy Brand Identity，係A' 廣告、市場推廣及傳播設計獎嘅傑出得獎作品。Buddy Brand Identity喺2022榮獲A' Design Award 銀獎，並同其他卓越設計一齊喺Design Magazine展示。探索項目詳情，發掘Pilotfisch GmbH & Co. KG嘅其他作品，了解Buddy Brand Identity嘅設計點樣喺同場作品中盡顯優勢。
關於Buddy
廣告設計 Buddy Brand Identity 作者： Pilotfisch GmbH & Co. KG Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign. Buddy榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同專業嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
