In Chali Artistic Communication of Brand Content
Leung MukChi
活動設計 In Chali Artistic Communication of Brand Content 作者： Leung MukChi In Chali is an immersive interactive exhibition created for the tea drink brand Chali. The exhibition takes tea as its theme and presents Chinese mountains, rivers, plants and tea leaves through digital projection and touch sensitive installations. Visitors move through the space and experience the landscape in an immersive way. A fragrance system releases the scent of tea, so the exhibition is perceived through sight, sound and smell. The design joins tea culture, visual art and the brand concept in one continuous journey.
A' Design Award得獎作品
由Leung MukChi創作嘅In Chali Artistic Communication of Brand Content，係A' 活動及盛事設計獎嘅得獎作品。In Chali Artistic Communication of Brand Content喺2023榮獲A' Design Award，並同其他矚目設計一齊喺Design Magazine展示。深入了解項目細節，發掘Leung MukChi嘅其他作品，了解In Chali Artistic Communication of Brand Content嘅設計點樣喺同場作品中展現獨特之處。
關於In Chali
活動設計 In Chali Artistic Communication of Brand Content 作者： Leung MukChi In Chali is an immersive interactive exhibition created for the tea drink brand Chali. The exhibition takes tea as its theme and presents Chinese mountains, rivers, plants and tea leaves through digital projection and touch sensitive installations. Visitors move through the space and experience the landscape in an immersive way. A fragrance system releases the scent of tea, so the exhibition is perceived through sight, sound and smell. The design joins tea culture, visual art and the brand concept in one continuous journey. In Chali榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；參賽作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
