包裝設計 Hainan Beer Packaging 作者: China Resources Snow Breweries Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.
A' Design Award 銀獎得獎作品
由China Resources Snow Breweries創作嘅Hainan Beer Packaging,係A' 包裝設計獎嘅得獎作品。Hainan Beer Packaging喺2023榮獲A' Design Award 銀獎,並同其他卓越設計一齊喺Design Magazine展示。深入了解項目細節,發掘China Resources Snow Breweries嘅其他作品,了解Hainan Beer Packaging嘅設計點樣喺同場作品中展現獨特之處。
關於Hainan Beer
包裝設計 Hainan Beer Packaging 作者: China Resources Snow Breweries Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle. Hainan Beer榮獲A' Design Award 銀獎,係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同先進嘅設計結合,經過公平、恪守道德、擇優同獨立自主嘅學術評審後,由大型評審團選為各自類別嘅優秀參賽作品;獲提名設計均依據預先訂立並公開嘅評審準則,經由匿名同行評審程序投票評選。








