Top Toy Global Flagship Store
Li Xiang
室內空間及展覽設計 Top Toy Global Flagship Store 作者： Li Xiang Top Toy is the interior design of a global flagship store located on Nanjing East Road in Shanghai. The store uses a gamified spatial language inspired by toy packaging and classic gaming consoles. The facade recalls a blister package, and the staircases are arranged like game levels. Colorful character zones, coffee spots and building blocks form scenes that guide exploration. Modular construction and bold colors support the playful theme. The design aims to make physical retail interactive and emotionally engaging for visitors of all ages.
A' Design Award 銀獎得獎作品
由Li Xiang創作嘅Top Toy Global Flagship Store，係A' 室內空間、零售及展覽設計獎嘅得獎作品。Top Toy Global Flagship Store喺2026榮獲A' Design Award 銀獎，並同其他卓越設計一齊喺Design Magazine展示。探索項目詳情，發掘Li Xiang嘅其他作品，了解Top Toy Global Flagship Store嘅設計點樣喺同場作品中脫穎而出。
關於Top Toy
室內空間及展覽設計 Top Toy Global Flagship Store 作者： Li Xiang Top Toy is the interior design of a global flagship store located on Nanjing East Road in Shanghai. The store uses a gamified spatial language inspired by toy packaging and classic gaming consoles. The facade recalls a blister package, and the staircases are arranged like game levels. Colorful character zones, coffee spots and building blocks form scenes that guide exploration. Modular construction and bold colors support the playful theme. The design aims to make physical retail interactive and emotionally engaging for visitors of all ages. Top Toy榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同專業嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
